IBM - Generative AI work
In 2023, IBM made generative AI a strategic priority — and I had the opportunity to help shape its early design language and applications across IBM Security and beyond.
As a product and motion designer, I contributed to two major generative AI efforts:
Designing a use case for IBM’s new Carbon for AI design system, where I led motion and UX design for a Security "Cyber Assistant" that helped analysts summarize complex security incidents using generative AI.
Co-creating an award-winning Carbon for AI showcase video, where I designed and animated the opening scenes in 3D to highlight the system's visual language. The video earned an iF Design Award and served as a flagship introduction to Carbon for AI.
These projects involved cross-functional collaboration, weekly design iteration with the Carbon team, and hands-on work in Figma, Cinema4D, and After Effects. My contributions helped establish early standards for AI interaction, tone, and behavior in IBM products.
Programs: Figma, After Effects, Cinema4D
My Roles: UIUX Designer, Motion Designer
Carbon for AI – iF Award-Winning Showcase Video
To support the launch of IBM’s new Carbon for AI design system, a small team of designers was assembled across IBM to create a high-impact video introducing the system’s visual language, purpose, and potential. The goal was to capture the essence of this new design framework — one that made AI feel intelligent, responsible, and human-centered — and present it to both internal stakeholders and the broader design community.
I collaborated with four other designers to storyboard, design, and animate a 2-minute motion video that walked viewers through the Carbon for AI system’s core components. My role focused on designing and animating the first four scenes, which set the tone and visual foundation for the rest of the piece. I used Cinema4D to model and animate 3D components, and then brought it all together in After Effects for compositing and motion refinement.
The final video was used globally within IBM to promote Carbon for AI and was recognized externally with an iF Design Award — a testament to both the quality of the system and the storytelling behind it.
This project gave me the opportunity to apply my motion and 3D skills at a system level — not just designing interactions within a product, but shaping how an entire AI design language is introduced and understood.
IBM Security Generative AI Use Case — Carbon for AI
In 2023, IBM made generative AI a company-wide focus, prompting the creation of a new design system extension: Carbon for AI. This system was meant to visually and behaviorally define how AI should show up across IBM products. Sixteen product teams across IBM were selected to contribute real use cases to help shape and refine this design system — and IBM Security was one of them.
As the product and motion designer on our team, I was responsible for designing and animating a Security-focused use case that demonstrated the potential of a “Cyber Assistant” within our Case Management product. Our goal: show how generative AI could support security analysts by automatically summarizing case data, surfacing key insights, and ultimately improving the speed and clarity of investigations.
Working in Figma, we explored how this assistant would appear, interact, and generate helpful summaries within an enterprise tool. As the Carbon for AI system evolved week-to-week, we iterated quickly, providing feedback and aligning our designs to the latest guidelines. I also led the motion work — animating how the assistant would reveal information, respond to user input, and guide the experience.
Our final prototype was shared during a series of weekly cross-team playbacks and contributed to the Carbon for AI Essentials Library, which was rolled out across IBM in late 2023. Our work directly influenced how AI elements—like the Cyber Assistant—will appear in IBM Security products going forward.